See what people got to experience for giving up just one cigarette

Here’s one campaign we just dug up that is truly very different. Aetna decided to not scold or be morose in it’s approach. Their pitch was simple – every cigarette costs you 11 minutes of your life. So, give up a cigarette, and Aetna will give you a memorable 11 minutes.

See what people got to experience for giving up just one cigarette

Via Aetna

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A Digital marketing manager and Mobile Growth Hacker by Profession and Filmy by Nature. This is all about me!!