In an exclusive Bollywood Hungama interview, Kay Kay Menon talks about his upcoming film ‘Life Ki Toh Lag Gayi’. He then speaks about his idea of meaningful cinema and feels that films work because of good content and not extensive marketing or six-pack abs or item numbers.
According to him Cinema in now a days is more about marketing. If you put marketing in cinema then Cinema is no more cinema. He also told the there is only one Irfaan Khan in Cinema.