A journey from Porn industry to Bollywood, Sunny leone is now all the way to enter into the ecommerce industry. Sunny Leone will be connected to the online company for sex-toys and adult products named as ‘ImBesharam’. She has been roped in to be the brand ambassador for the website and the deal has been signed at a whopping Rs 2 crore.
Armani invested $1.2 million of seed capital in the company that was started in 2012 along with two family members. Armani’s master stroke was striking an endorsement deal with Indian-origin porn star Sunny Leone, who later became a Bollywood actress.
Armani first met Leone and her husband Daniel Weber in Los Angeles in 2012. At the time, Leone was not too widely known in India and agreed to become ImBesharam’s brand ambassador for about $10,000.